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SHOT Show University - Business Health

Business expert Robbie Brown explains how other metrics are just as important to your business as your profit off the top. Do profits equal a healthy business? The obvious answer would seem to be “Yes,” but the reality is that profits are not the be-all-end-all of a thriving and sound FFL or range operation. Business […]

Maj Toure - Urban Community

Learn what today’s urban demographic needs and wants in firearms safety and 2nd Amendment education from a new, straight-talking voice at SHOT Show. I am pleased to announce that Maj Toure, founder of Black Guns Matter, will be presenting a highly interactive Retailer Seminar on the misconceptions, myths and successes of engaging urban communities on […]

Retailer Seminar - Youtube Connection

Sure, you need Facebook and Instagram, but if you want to really reach new customers, YouTube is the place to be. To succeed online, small retailers must place a higher premium on targeting audiences online. Video advertising is one of the most advantageous ways to do this, since video consumption is growing at an unprecedented […]

Executive Management Seminar - Handling Difficult Work

There are many ways to roll with the punches — this seminar shows you the smart ways. Award-winning author, international speaker and communications expert Marsha Petrie Sue, MBA, will be speaking at the 2018 SHOT Show Executive Management Summit. During her presentation, “Decontaminate Difficult Situations and Prepare for Change: Without Weapons or Duct Tape,” Sue […]

One of the industry’s best passes on her knowledge of connecting brands with customers In the ever-changing workforce landscape, successful leaders manage and motivate their diverse employees, students and fans to take action. By perfecting their communications — what they say, how they say it and who they say it to — these business leaders […]

Retailer Seminar

This 2018 SHOT Show Retailer Seminar will bring every FFL up to date on this critical component of their business. The National Instant Criminal Background Check System (NICS) has been in existence for nearly 20 years. Even though it’s a well-established system, NICS continues to evolve and grow. Our first Retailer Seminar of the 2018 SHOT […]

SHOT Show University Banner - Platinum sponsor

Of all the compliance areas today’s FFLs need to focus on, the ATF Form 4473 is perhaps the most important. That form is one of increasing complexity, bringing accuracy and accountability challenges to even the most seasoned FFL salespersons and compliance managers. If you want to reduce your stress level and have an error-free report […]

Being a successful executive in today’s competitive world requires being mentally tough in the face of both challenges and opportunities. How one acquires the necessary level of mental toughness to make the right decisions at the right time, however, isn’t always so clear — but there is a way. Learn to use the tool that […]

Many small businesses are sitting on a wealth of information that can help them improve their business practices, marketing and customer engagement, but few know how to collect and apply that information. Firearms ranges are no exception to this. Thankfully, today we have a number of solutions that can easily harness the customer data around […]