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General Media Information

Changes to Media Registration for the 2018 SHOT Show

With 2,500 members of the media from the United States and around the world expected to cover the 2018 SHOT Show, there is a limit for the number of journalists that can be reasonably and fairly accommodated.

For the 2018 SHOT Show, please be advised that . . .

  • Media attendance at the 2018 SHOT Show is by invitation only.
  • No media from general news outlets or from foreign countries other than those working for outlets regularly covering hunting, shooting, firearms and firearms-related products will be credentialed for the SHOT Show.
  • Pre-approved media received an email invitation to register on November 1, 2017.
  • If you believe you should have received an invitation but did not, please use the Media Inquiry Form so we can review your application.

Media routinely covering the shooting, hunting, outdoor and law enforcement trade may be assigned credentials until the limit is reached. A deadline for applying and assigning media credentials may be put into effect at any time at the discretion of the NSSF Communications team.

Our advice to media is to apply for credentials early to avoid the cutoff date.

Media credentials for the 2018 SHOT Show will be provided solely at the discretion of the NSSF Communications team and will be based on the following criteria:

  • Previous media credentialing at one or more recent SHOT Shows, or invitation to receive 2018 credentials (both subject to re-qualification review).
  • Demonstrated record of print, broadcast, cable or web-based coverage of shooting, hunting, law enforcement and related activities.
  • Because the SHOT Show is run for the benefit of the shooting, hunting, outdoor and law enforcement industry, a demonstrated record of reasonable objectivity, fairness and balance in past coverage of the industry will be considered.

Media must PRE-REGISTER for credentials; there will be NO ONSITE REGISTRATION of media. Please familiarize yourself with the Badge Types and the requirements for each one by reviewing the information.

NSSF does not recognize Facebook, Twitter, Instagram, LinkedIn, Snapchat and certain other social media platforms as qualifying news outlets for media credentials.

If you have questions related to SHOT Show media, see these Frequently Asked Questions or e-mail Bill Brassard, NSSF Senior Director, Communications, at bbrassard@nssf.org, or the Media Registration Desk at media@convexx.com


2018 Industry Day at the Range

Monday, January 22

Industry Day at the Range will take place Monday, January 22, the day before the SHOT Show opens.

The day will be split into two sessions:

  • The first, beginning at 8:30 a.m, will be open to up to 1,200 invited media who are welcome to stay the entire day.
  • The afternoon session, running from 12:00 to 4:30 p.m, is open to invited buyers, dealers, distributors and retailers.

All invites are submitted from companies exhibiting at Industry Day. If you wish to attend Industry Day at the Range 2018, we suggest reaching out to an exhibitor you work closely with to request to be added to their invitation list. Media who are invited will receive an email in September advising that you have been invited along with instructions on how to register during your SHOT Show registration process.

All invited individuals must be qualified members of the media and registered for SHOT Show as MEDIA.


Media Badge Types and Requirements for Credentials

Media must meet specific eligibility requirements to receive credentials to cover the show. Approval of media credentials is at the sole discretion of NSSF.

Badge Types (non-transferable):

  • Media-Editorial Badge—For all media covering the show except those affiliated with TV, video and radio shows or those with a media company exhibiting at SHOT. Allows access to the show floor with permission to use photo and video equipment. Show policy requires that you ask permission before photographing or videotaping close-ups of products or individuals.
  • Media-Broadcast Badge—For media covering the show for a TV, radio or Web-based video/audio show. Allows access to the show floor with permission to use video or sound-recording equipment. This badge also allows still photography. Show policy requires that you ask permission before photographing or videotaping close-ups of products or individuals.
  • Exhibitor Media Badge—For media with companies exhibiting at the SHOT Show who require media privileges in order to cover the show.

Requirements for Media Credentials (Proof of Eligibility)

The criteria listed below allow NSSF to evaluate media’s eligibility for attending SHOT Show and help address concerns of SHOT Show exhibitors about maintaining a professional business-to-business environment at the show. Media who are requested to provide credentials during the registration process must do so; failure to provide the necessary credentials will cause a delay or outright denial of your application. Documents, such as a press card or letter of assignment, should be emailed as a link or digital file. If you do not have digital versions, fax a copy by following the instructions emailed to you after submitting your application for credentials.

Media-Editorial Badge Requirement:

  • Current individual membership card issued by a bona fide outdoor communicators association, or a
  • Press identification card issued by a bona fide, industry-related news organization, or
  • Your name listed in an editorial position on an industry-related publication masthead, or a
  • Recent bylined story that indicates you are a staff writer, reporter or regular contributor to an industry-related publication, or a
  • Letter of assignment from an editor or publisher of a recognized industry-related news publication that states you are on assignment to cover the show, or
  • Provide a link to a website or blog dealing with industry-related subjects and include your real name (no aliases, no exceptions). NSSF will approve or deny credentials to digital media based on the frequency and quality of posts.

Broadcast Badge Requirement:

  • Current individual membership card issued by a bona fide outdoor communicators association, or a
  • Press identification card issued by a bona fide, industry-related news organization, or a
  • Letter of intent from a recognized industry-related news TV, radio or Web-based video/audio show that should list the names of all individuals on assignment and describe the nature of the assignment, or a
  • Letter of assignment from a SHOT Show exhibitor. The letter, on the exhibiting company’s letterhead, must grant permission to you to shoot video of that company's product exhibits or to conduct interviews. Permission must be obtained from each exhibitor you wish to cover.
  • For digital media, provide a link to the website of your show dealing with industry-related subjects and include the host's real name (no aliases, no exceptions). NSSF will approve or deny credentials to digital media based on the frequency and quality of content posted.

IMPORTANT: Unauthorized filming of exhibits or close-ups of individuals will result in the revocation of all media credentials and may jeopardize admission into future SHOT Shows.

NOTE: Some video crews may be escorted by Press Room staff to and from their interview locations on the show floor.

Media applications from national media or media not related to the industry will be considered on a case-by-case basis. Because the SHOT Show is run for the benefit of the shooting, hunting, outdoor and law enforcement industry, a demonstrated record of reasonable objectivity, fairness and balance in past coverage of the industry will be considered.