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SHOT Show University

SHOT Show® UniversitySM addresses the unique challenges of retail business and range operations.

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Gain a deeper understanding into important topics that impact your business every day. High-profile keynote speakers share best leadership insights and economic forecasting. Always held the day before the official show opening, SHOT Show University is a great way to kick off your show experience.



NOTE: NSSF members qualify for education discounts.

Photography or recording of seminars by participants is NOT permitted.

View a Schedule At-a-Glance of the 2017 Sessions


Announcing the 2018 Keynote Speaker

John O’Leary

Some people know how to grab your attention. Others know how to grab your heart. John O’Leary does both—and once you hear him speak, you’ll know there’s almost nothing in your life you can’t overcome.

In 1987, John O’Leary was a curious nine-year-old boy. Playing with fire and gasoline, John created a massive explosion in his home and was burned on 100 percent of his body. He was given a 1 percent chance to live.

John’s first book ON FIRE: The 7 Choices to Ignite a Radically Inspired Life was an instant #1 National Bestseller, with over 30,000 copies sold in the first three weeks. John is a contributor for The Huffington Post and Parade Magazine website and has an online community of over 75,000.

Please join us for John’s very special keynote event at the 2018 SHOT Show University this coming January—because if you were looking for inspiration, and even if you weren’t, this is the place you’re going to find it.